Ruphus Papi Mashamba
at Universitiy of South Africa | Johannesburg , South Africa
- Subjects:
- Communications and media, Economics, Data Sciences
- Spoken languages:
- English
- Status:
- Open to collaboration.
Work
- Subjects:
- Communications and media, Economics, Data Sciences
- Research Keywords:
- Digital transformation, digital leadership, project governance, customer experience, digital marketing capability, hospitality and tourism, sustainable transformation, Digital marketing, marketing strategies, project governance
- Collaboration interests:
- Digital transformation; project governance; leadership alignment; organisational capability; digital transformation outcomes; hospitality and tourism; service industries; South Africa.
- Biography:
- I connect marketing, media and business systems so that a good story has somewhere meaningful to go. My work spans retail communities, hospitality journeys and the people behind them. I am a Digital Marketing Executive, Digital Transformation Lead and Creative Director, combining marketing strategy, project management and creative production across retail, shopping centres and hospitality. I completed my BA in Communication Science and Economics at UNISA, Cum Laude, and hold Six Sigma Yellow Belt certification. At Extraordinary Resorts, I lead Programme Tswelopele across Marketing, Reservations, Sales and CRM. My remit covers websites, CRM and booking-journey optimisation, automation, SEO, analytics and campaigns for 10 luxury properties. I manage Facebook/Instagram pages and YouTube channels, including wildlife content partnerships with WildEarth and Africam.
Social Media
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