Explains why to write a blog post about one's journal article and then provides many tips. Recommends writing such a post for a multi-author blog with a large readership in one's field.

...d are using social media to share their published research, as well as to discuss work in progress and their research fields more generally. Social media provides an informal and rapid way of communic...

From the Health Reporting Workshop for Health Professionals and Journalists, Accra, Ghana, 21-22 November 2011. Includes tips both for reporters and for people being interviewed.